Fashion copywriting, editing and localisation for Zalando.

With over a decade of collaboration with Zalando, I create and adapt content for one of Europe’s leading fashion and lifestyle retailers.

My work spans onsite editorial and campaign copy across fashion, beauty, lifestyle and luxury categories, including trend features, collection launches, key retail moments and brand storytelling. I have written master copy for campaigns, curated and edited content for Zalando livestreams, and developed copy for major events including International Women’s Day and Earth Day.

Alongside copywriting, I edit, quality assure and transcreate content from German, ensuring messaging is accurate, culturally relevant and aligned with Zalando’s tone of voice.