Journalism and trend reporting

As a freelance journalist, I contributed reporting and editorial content for VML’s The Future 100, an influential annual trends report examining the ideas, behaviours and innovations shaping the future.

I researched and wrote a range of trend reports spanning beauty, travel, media and culture, including Edible Allure, Endurance Travel, Substack Strategies, Gamer Beauty and Elevated Textures. Through interviews, research and analysis, I identified the key forces driving each trend and transformed them into compelling, insight-led editorial content for a global readership.